Twitter Me This: Twittering For Business

Oh No, I Got The “Twitter Bug”

Twitter is a popular "micro-blogging" platform.

Twitter is a popular "micro-blogging" platform.

I have to admit, I am just now really getting into the whole Twitter craze.  Let me make it clear – I had an account pretty much from Day One.  I tend to be an “early adopter” of new Internet tools.  I just didn’t “get” Twitter at first. There weren’t many users in the early days, so quite honestly I found it boring and pretty much meaningless. Fast forward to the present day and it seems more and more people are jumping on this micro-blogging bandwagon.   I figured it was high time I got to Twitterin’ in earnest and see what all the rage is about.

I started by searching for other Twitterers in Philly.  I was pleasantly surprised to see that many of my favorite media outlets such as the City Paper, Inquirer, and Philebrity as well as favorite music venues such as North Star Bar and National Mechanics are Twittering.  OK, right on.  But get this, both Rittenhouse Square and PhilaChinatown are down with the Twitter craze.  Yes, that’s right, you can get Tweets (that’s short for messages from Twitter) from a Philly park and neighborhood!  Rittenhouse Square already has 331 followers and has been the focus of a recent Inky article.  Pretty cool if you ask me.

For goodness sake, you can even get local Philly weather on Twitter!  Consider me hooked!  But I digress.

Business Benefits of Twitter
Twitter is about instant publishing and communication.  It’s fast, concise (limited to 140 characters), and interactive. As with other forms of social networking, it allows you to connect with people.  These people may or may not be your existing or target customers. Regardless, from a business perspective, in this Web 2.0 age directly connecting with people is extremely important; it shows you actually care who they are and you are assessable.  Furthermore, this type of connecting with your customers can certainly promote and increase customer loyalty.  People want to feel special and that you are listening to them.  You can then take their feedback, learn and grow from it.

Business Opportunities using Twitter:

  • Increase brand awareness
  • Promote services or products
  • Get immediate product or service feedback
  • Announce special deals or discounts
  • Publish company news items or “insider info”
  • Promote events
  • Drive traffic to your main site
  • Network! Network! Network!

Any way you slice it, Twitter is a powerful online communication tool that is a force to be reckoned with.  There are many Twitter clones or other Twitter-like applications being developed every day (Pownce, Plurk, etc).  But Twitter remains one of the top micro-blogging sites around.

If you want to learn more about how Twitter and micro-blogging can help your business, contact me at phillymarketing (AT) gmail (DOT) com or you can follow me on Twitter! Fancy that.

Sources:
How To Use Twitter For Business
Using Twitter and Other Tools to Grow Business
Twitter for Business: The Definitive Guide

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