Blog Marketing on Facebook

I have to admit, I had had a love-hate relationship with Facebook.  As a MySpace user since 2003 (and Friendster before that!), I signed on to Facebook in 2006 with little enthusiasm quite honestly.  All I knew about it was that it was populated with a younger, more academic crowd.  Many of my friends, who were students, were there and buzzing about it.  “Why aren’t you on Facebook yet?” they would ask.  “I like it much better than MySpace.”  They pointed out there was little to no spam or annoying ads, the networking capabilities were better, and they had cool features like applications.  Many starting using the other social networking sites less and less, so I figured I’d follow the flock.  I was also curious to see how it stacked up against the others.

I was underwhelmed at first.  I think mostly because it was something new and different.  I just didn’t get it at first.  But as more and more friends started joining (thanks to the buzz that it was the “next best thing to sliced bread“), I began to get a little more interested in it.  Then came along Scrabulous!  I started spending most of my free time playing multiple Scrabble games with friends.  That is until Hasbro shut it down.

Anyways, before I knew it, my time was consumed with adding friends, adding applications, playing games…. WHOA!  It got to be too much so I started to back off on that stuff.

Blog Marketing on Facebook

Blog Marketing on Facebook

I decided to crack down and start focusing on using Facebook as an effective marketing tool again.  One of the nifty applications I found is called “Blog Networks“.  It’s a lot like Blog Catalog‘s Neighborhoods.  You can search for your favorite blogs and join its network of readers.  There’s a ratings system, so if you’re a big fan of a blog, you can give it a high rating.  Each network also has its own Wall for readers to leave comments. If you have a blog, it’s simple to create a network for it, and others can join, rate it, and comment on it.  I’m really digging this a lot.

Click on the image or click here to join my Blog Network on Facebook!

Looks like I’m back to loving Facebook again. 🙂

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Half of U.S. Adults Use Social Media

I just read on Read/WriteWeb that a report has been released that claims half of U.S. adults are now using “Social Media” in some form or another.  The new data shows:

  • 1 out of 10 U.S. adults now publish blogs (up from 5% last year)
  • 1 out of 5 18-34-year olds publish blogs (up from 10% last year)
  • 22% of U.S. adults use IM (up from 9% last year)
  • 21% of 18-34-year olds use IM (up from 14% last year)

They also say that these findings “should probably be taken with a grain of salt”.  As I noted on a previous post, I predict blogging and social networking will peak in a couple of years.  The internet will be so saturated with blogs, that the novelty and demand will wear off.

That aside, I still think, as more and more people join the social media sites, there will be a demand for Social Media jobs.  I’ll save that for a future post, though.

Blogging for business

The Blog Phenomenon

Over the past few years, blogging has become incredibly popular.  Blogs started out as soapboxes for people to spout off about what was on their mind, whether it be a rant, or to document something personal.  In recent years, blogs have become much more than that.  They have become the go-to source of information for an infinite number of topics. You name it, there’s probably a blog about it.  In fact, according to the Blog Herald, there’s probably over 100 million blogs in existence today! Technorati says there’s a blog born every minute in the blogosphere.

Why Blog For Business?

The reasons are numerous, but it comes right down to a simple fact: blogs attract traffic!  What business website doesn’t want more traffic?  However in order to get that traffic, you must have CONTENT on your site.  If not, your blog will be dead in the water.  People want to actually SEE something when they visit your blog; regular content will keep them coming back.  Good content on blogs is the key! Good content should be high quality, concise, and focused on a topic.  Entries should be fairly short; simple blurbs are best.

Other benefits of business blogging:

  • Connect with and respond to targeted customers
  • Increases credibility and positioning as an authority/expert in your industry
  • Builds visibility and brand persona
  • Enhances SEO of your main site
  • Generates leads
  • Can enhance Public Relations and Promotional efforts
  • Can help generate buzz about products or services
  • Relatively inexpensive

While blogging may peak in a couple of years, blogs remain wildly popular and influential. Not only for the infinite amount of information contained within them, but also for the powerful, immediate social capacity within them.  Blogs can bridge the gap between your business and your customers – blogs encourage interaction, feedback, and conversations you might not otherwise experience through other means.  It’s an opportunity for your customers to relate to you one-on-one; and they’ll feel like you’re talking with them, not to them.  It’s a win-win situation if you ask me.

If you want to learn more about blogging and social media and how it can help your business, please feel free to contact me. Email phillymarketing (at) gmail (dot) com.