Social Media Marketing

What is Social Media?

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

Examples of Social Media are:

  • Blogs
  • Wikis
  • Podcasts/Vblogs
  • Message boards/mailing lists
  • Video Sites (YouTube, Viddler, etc)
  • Photo Uploading Sites (Flickr, Photobucket, etc)
  • Microbloggers (Twitter, Pownce, Rejaw, etc)
  • Social bookmarking sites (Digg, Delicious, Stumble Upon, etc)
  • Article Marketing sites (Squidoo, EZine Articles, PR Web, etc)
  • Technorati
  • Social networking sites

What is Social Networking?

Social networking has revolutionized the way we communicate and share information with one another in today’s society. A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.

Examples of Social Networking sites:

  • MySpace
  • Facebook
  • Linked In
  • Ning
  • Friendster
  • Live Journal
  • Orkut
  • Multiply
  • Yelp

And so many more!

What is Social Media Marketing?

Social media marketing is the process of promoting your site or business through the various social media channels and social networking websites (as noted above). The goal is to increase awareness of your brand online, connect with new or existing customers, and engage in conversation with those customers. Not only can you use social media to drive traffic to your site and generate leads, you can also build community and relationships with your customers, and promote brand loyalty.

I will analyze the best social media and social networking outlets to use, and create, optimize and maintain profiles depending on your needs.  Read more…

Let me help you get hip to social media! Email me at phillymarketing (at) gmail (dot) com!


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