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Philly Marketing Tip: Call To Action
Whether you’re creating an ad for a newspaper, designing a website, or embarking on a Social Media campaign, having an obvious and compelling call to action is critical. This may seem like a no-brainer, but trust me I see failed opportunities encouraging action every day on the Internet.
What is a call to action? It’s the request you make for your target to act in some way. It could be encouragement to call a phone number for more information, request to fill out a contact form, an invitation to download a white paper or report, or simply a directive to BUY OR DONATE NOW!
Why are calls to action so important? Calls to action are your opportunity to ask your customer to DO SOMETHING. Additionally, it is an opportunity to capture their information and put them at the top of your sales funnel.
What are some good call to action techniques?
- Sweeten the deal. Offer some kind of incentive to act. This could be a discount or a free gift.
- Create a sense of urgency. Use language such as “For a limited time only!” or “Act now before this offer disappears!”
- Location! Location! Location! Make sure that the call to action is obvious and in a position where viewers will see it.
- Use contrast. The call to action should pop off the ad or page. The eye should be drawn to it within a few seconds.
- Repeat. Make sure you include a call to action on every webpage, blog post, or social media ad.
Calls to action are vital to your search engine optimization and social media marketing efforts. If you do not encourage your viewers to act, you will never know if your efforts are truly effective and measurable.
In short, use calls to action wherever and whenever possible. Be clear, concise, and consistent!
Oh, and to practice what I preach. For a limited time, I will review and assess your calls to action at no charge! Contact me by Wednesday, January 13th at 12:00PM for your FREE call to action evaluation.
Will SEO for Food?
Let’s face it, SEO has become a fiercely competitive space. It seems there’s a new SEO consultant or SEO firm springing up every day. Each one claiming to be experts and better than everybody else. In fact, here in Philadelphia, there’s probably several dozen SEO companies. I don’t know, I haven’t exactly counted.
I will Google “Philadelphia SEO” from time to time to see who the top names are. It usually doesn’t change too much. SEER Interactive shows up in every Philadelphia related SEO search I can think of. As they should. They know what they hell they’re doing.
I show up on page 3 for “Philly SEO”. Not bad I guess, considering it’s not a keyword I’m actively seeking to rank for. I am, however, on page 1 for “Philadelphia Internet Marketing” which is a keyword I always set out to rank for. Because it more accurately describes what I do. I am not just an SEO in Philadelphia. I eat, breathe, and sleep all things Internet Marketing. SEO is just a small, albeit a very important, part of successful Internet Marketing.
Everybody measures success differently – and that’s a topic for another blog post.
But the true measure of my success as an Internet marketer or SEO, is my client’s success. If they’re not successful, I’m not successful. And I take that very seriously. Even if it has to mean I’ll SEO for food.
Need SEO in Philadelphia? Got Food? Contact me today.
Philly Marketing Camp coming in April 2010
Marketing Camp Philly is a convergence of marketing minds from various disciplines to share, collaborate, and communicate knowledge, theory, and best practices.
Marketing Camp Philly is meant to create and develop thought leaders in Philadelphia to grow and cultivate the creative class in the region.
I’m happy to be helping plan & promote what will be a great unconference for marketers & others in the Philadelphia area.
Sign up HERE if you’re interested in helping plan, promote, volunteer, or speak at this event.
A New Partnership for Smart Internet Marketing Success
Marilyn Marketing has partnered with Philadelphia Internet Marketing Company Team and a Dream. Based in the Philadelphia suburbs, Team and a Dream provides high-level Internet marketing consulting to startups, small- and medium-sized businesses. We consult and develop solutions in the following areas: brand positioning, inbound marketing, natural search engine marketing, pay per click marketing (Google Adwords), email marketing, social media marketing, and lead generation marketing.
I’m proud to be partnered with such a smart and fast-growing company. Contact us at Team and a Dream to learn how we can push your Internet marketing efforts to the next level!
P.S.: You can still email me at phillymarketing (at) gmail (dot) com.







